I help brands and leadership teams build growth.

I've spent 20+ years operating in fast-scaling consumer businesses, leading teams and delivering double and triple-digit growth across DTC, retail, wholesale, and marketplaces. I bring global experience across the US, UK, EMEA, APAC, China, and the Middle East, and across every commercial discipline: digital, marketing, finance, trading, merchandising, product, technology, and data.

I know the pressures on a growing global brand because I've lived it. I know what works, and what doesn't.

WLS Consulting exists to bring that experience directly to your business.

Whether you need strategic direction, hands-on operational delivery, or leadership development for yourself or your team, I provide the expertise that fast-growing companies rarely have in-house.

What I do:

• Commercial consulting: growth strategy, issue mapping and problem solving, performance scorecards, marketing audits, customer first planning, operating plans, channel planning, P&L management, forecasting, and profitability modelling.

• Digital, retail, and wholesale execution: trade planning, channel strategy, performance, brand and trade marketing, technology selection, platform migrations, programme management, customer experience improvement, cross border and marketplace expansion.

• Board and investor advisory: digital and technical due diligence, team capability assessments, and pre/post-acquisition support.

• Leadership development: 1-1 coaching and mentoring for founders, senior leaders, teams and high-potential individuals.

What makes it different: I bring formal coaching and mentoring qualifications to every engagement. That means I don't just solve the immediate problem. My goal is to build the capability in your team to sustain the result themselves.

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